In this thesis, we develop a SKU level market basket model and apply the model to investigate cross-category reference price effects. This research extends previous work on the category-level multivariate logit model (Russell and Petersen 2000). Our model is a generalization of the multivariate...

Recently, marketers realize that in order to maximize company profitability in the market for frequently purchased packaged goods, there should be a balanced use of both acquisition programs in targeting competitors' consumers as well as retention programs in maintaining current retained...

We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...

This paper introduces a general, formal treatment of dynamic constraints, i.e., constraints on the state changes that are allowed in a given state space. Such dynamic constraints can be seen as representations of "real world" constraints in a managerial context. The notions of transition,...

Even though runoff elections are one of the most (if not the most) common forms of presidential elections in the world, voter-choice behavior in these two-round elections has been rarely researched. Two-round elections provide unique opportunities for both political analyst and consultant. They...

The advertising and communications literature has already provided multiple frameworks to help advertisers choose the proper media for the types of products and services they wish to promote. We attempt to consolidate these competing (but consistent) frameworks into a common set of media...

Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and...

We propose a framework integrating text mining and psychometrics to translate online product reviews into a brand positioning map that isolates their underlying quality perceptions and preferences for competing alternatives from the reviewers' language propensities. More specifically, we develop...

Do Americans spend more time watching TV and shopping than do Britons? If so, then where does the additional time come from? In this study, we present evidence that aggregate time-use comparisons are potentially misleading, because they ignore differences in sample and population composition...

Despite the claim that satisfaction ratings are linked to repurchase behavior, few attempts can be found that relate satisfaction ratings to actual repurchase behavior. This article fills this void by presenting a conceptual model for relating satisfaction ratings and repurchase behavior. The...