In this paper we analyze some issues related to the general problem of information spreading among individuals, where suitable assumptions on the information exchange are considered. In particular, starting from the scheme proposed in [5], which is based on a majority rule to treat the...

In this paper we analyze the stochastic model proposed by Galam in [2], for information spreading in a `word-of-mouth' process among agents, based on a majority rule. Using the communications rules among agents defined in [2], we first perform simulations of the `word-of-mouth' process and...

Decision on the use of different advertising media is a critical issue in marketing. Drawing on some literature related to the dynamic Nerlove-Arrow model, we propose a nonlinear programming framework for discussing how different advertising media may jointly affect the demand for a good....

The main goal of this research is to analyze Italian tourists' behaviors on the basis of statistical surveys on households, life conditions, incomes, consumptions, travels and vacation. Rough Sets Theory, a Data Mining technique that can easily manage also categorical variables, is suitable for...

We propose a new necessary and sufficient condition to test whether a sequence is Benford (base-b) or not and apply this characterization to some kinds of sequences (re)obtaining some well known results, as the fact that the sequence of powers of 2 is Benford (base-10).

We propose an optimal control problem to model the dynamics of the communication activity of a firm with the aim of maximizing its efficiency. We assume that the advertising effort undertaken by the firm contributes to increase the firm's goodwill and that the goodwill affects the firm's sales....

In this paper we analyze the problem of measuring the advertising efficiency of the Leading US Advertisers during the period 2001-2006. We use the DEA (Data Envelopment Analysis) approach that enables to evaluate the relative efficiency in case of multiple inputs and outputs. In particular, the...

Many Bayesian Confirmation Measures have been proposed so far. They are used to assess the degree to which an evidence (or premise) E supports or contradicts an hypothesis (or conclusion) H, making use of prior probability P(H), posterior probability P(H|E) and of probability of evidence P(E)....

Generally investors use heuristics in their process of decision-making with the aim of finding short-cuts and simplified roads to quite sophisticated answers. We conducted a survey on about 250 young people (18-27 years old) concerning their financial literacy and economic choices, given an...

Market features can be considered as forerunners of the European Commission's actions aimed at recognizing collusive behaviours. To identify information that might support the Commission in the exercise of its role of antitrust authority we propose a multi criteria approach. Its focus is on the...