Traditional models of the economics of search suggest that as the material costs associated with searching for products and services are greatly reduced because of the Internet, consumers should search more extensively in online contexts. Recent empirical evidence strongly contradicts this...

This paper proposes a new approach for online market segmentation using clickstream data. The concept of the customer journey is used to frame the analysis of the online search and buying behaviour. A novel methodology that employs Machine Learning (ML) is proposed and a detailed framework...

The size of the global marine insurance market in 2018 was approximately $30 billion, but low levels of profitability are common due to intense competition and complex risk assessment problems. Concirrus, an Insurance Technology (InsurTech) disruptor, is transforming the assessment of marine...