The reliance on donations to build inventory distinguishes nonprofits from traditional retailers. This reliance on consumer donations means these organization face an inherently more volatile supply chain than retailers who source inventory from manufacturers. The authors propose that consumer...

The primary goal of this research is to conceptualize and develop a scale of green consumption values, which we define as the tendency to express the value of environmental protection through one's purchases and consumption behaviors. Across six studies, we demonstrate that the six-item measure...

Past research has shown the robustness of egocentric anchoring or false consensus effects (e.g., Naylor, Lamberton, and Norton 2011; Ross, Greene, and House 1977) primarily in situations where consumers adopt a cooperative or neutral stance toward one another. However, competition among consumers is...

Seeing others make the same decision we do does not always increase choice confidence or tell the whole story of social influence when consumers expect to have to publically discuss their choice and reasoning. Instead, consumers' confidence in their publically stated choices can be diminished if...

Recent research on customization suggests that a need exists to examine conditions under which selling customized versus non-customized offerings will be more beneficial to vendors. To this end, this paper empirically evaluates consumer response to and choice of customized systems (offerings...

Consumers increasingly inform one another about marketplace offerings in online forums. These forums vary in terms of the information provided about reviewers (e.g., consumers may have no information about a reviewer or may see a full reviewer profile containing multiple pieces of demographic...

This research introduces product retention tendency, a consumer lifestyle trait characterized by an individual's propensity to retain consumption-related possessions. We develop a parsimonious measure of product retention tendency. Next, we report on the results of two studies designed to...

This paper reports on three laboratory experiments designed to investigate the roles of decision costs and rewards on the accuracy of economic decisions. The experimental vehicle is a purchase decision employing the Becker-DeGroot-Marshak (BDM) mechanism. The first experiment verifies the...