Russian Abstract: В данной статье предпринята попытка выявить факторы кризиса профессиональной идентичности в условиях рынка. Дана характеристика профессиональной...

Russian Abstract: Статья посвящена рассмотрению феномена профессиональных сообществ как субъектов управления профессиональными знаниями в контексте...

Russian Abstract: Профессиональные сообщества представляют собой одни из тех промежуточных организаций, которые объединяют членов общества. Они обеспечивают единство...

Russian Abstract: Профессии претендуют - пожалуй, даже в большей степени, чем другие виды занятий, - на широкий юридический, нравственный и интеллектуальный мандаты....

The report is devoted to economic rationale for the introduction of English in the teaching of business subjects in the courses "Advertising" and "PR". Research questions are the following: how many vacancies with knowledge of English are presented in two largest labor markets - in Moscow and...

Issues of politeness and directness are often crucial in communication. The work shows a contradictory picture of politeness, reaction on in-directness and rudeness in Russian language, which can lead to misunderstandings and break in communication. Russian culture and mentality have a serious...

The article is devoted to the analysis of inter-cultural communication features’ in business negotiations. We considered the characteristic features of inter-cultural communication. Intercultural negotiations are considered as the process in which at least two participating parties, having...

The paper deals with the problem of challenges and opportunities of mediakomunications in regional development. We focused on the creation of optimal image of each subject of the Russian Federation. In our opinion media employees need more knowledge of the characteristics of the regional...

The paper deals with analysis of features of news management in media communications. We focused on the prerequisites of the emergence of media communications. News management provides certain tools for the formation and implementation of the actual news information in the media space. We...

The paper deals with problems of forming integrated marketing communications. We focused on key principles of the integrated marketing communications. In our opinion, integrated marketing communications integrates the business strategy as a whole with the needs and activities of the individual...