Johanson, Jan; Mattsson, Lars-Gunnar - Uppsala University, Department of Business Studies - 1987
A network approach, as it is developed by some Swedish researchers in industrial marketing and international business (see e.g. Hägg & Johanson (ed.), 1982 and Hammarkvist, Håkansson & Mattsson, 1982) is compared with the transaction cost approach associated with Oliver Williamson (e.g....