Scholars have conducted franchisee performance research for decades; however, understanding the antecedents and outcomes of franchisee performance is still limited. This study will review and discuss the determinants of franchisee performance in different contexts, using findings from reliable...

Scholars have conducted franchisee performance research for decades; however, understanding the antecedents and outcomes of franchisee performance is still limited. This study will review and discuss the determinants of franchisee performance in different contexts, using findings from reliable...

Purpose: In this study, an overall framework for green marketing strategies is presented. The framework shows all green marketing strategies influencing customers' purchasing intention. This paper also stresses that certain green marketing strategies are independently influencing the purchasing...

This paper analyzes how changes to the global organization of capitalism have accompanied and intensified globalization as well as have affected the regulation of labor and employment relationship. One of the most significant of these changes has been the dramatic increase in the rate of...

Burgeoning marketplace resale, threats posed by traditional retail business, and fashion potential in sustainability foreshadow the importance of second-hand retailing. Drawing on the model of goal-directed behavior, we address these questions: How does shopping for second-hand clothing...

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...