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Promoting access-based consumption practices through fashion renting : evidence from Italy

Savelli, Elisabetta; Francioni, Barbara; Curina, Ilaria; … - In: Journal of consumer marketing 41 (2024) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10014471208

Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism

Dini, Mauro; Curina, Ilaria; Francioni, Barbara; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 388-410

Persistent link: https://www.econbiz.de/10014460356

Economic Crisis and SMEs' Behavior : An Analysis on the Furniture Sector in Italy

Cioppi, Marco - 2014

This paper examines the results of a case study analysis carried out on five small and medium-sized enterprises (SMEs) operating in the furnishing sector of an Italian province. The aim of the study was to analyze which kind of strategies SMEs are adopting in order to face the economic crisis...

Persistent link: https://www.econbiz.de/10013039640

Economic Crisis and Smes’ Behavior: An Analysis on the Furniture Sector in Italy

Cioppi, Marco; Musso, Fabio; Savelli, Elisabetta - In: Manager Journal 4 (2014) 1, pp. 115-126

Persistent link: https://www.econbiz.de/10011167283

The circular economy in the restaurant sector : the qualitative multiple case study of piadinerias in Pesaro

Murmura, Federica; Savelli, Elisabetta; Pierli, Giada; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 62-82

Persistent link: https://www.econbiz.de/10014432107

How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective

Conti, Emanuela; Savelli, Elisabetta; Bocconcelli, Roberta - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 123-142

Persistent link: https://www.econbiz.de/10014432125

Crisis management in SMEs : an empirical analysis in the Marche region

Savelli, Elisabetta; Murmura, Federica; Pierli, Giada - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 143-163

Persistent link: https://www.econbiz.de/10014432169

How digital technologies reshape marketing : evidence from a qualitative investigation

Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58

Persistent link: https://www.econbiz.de/10014227133

The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA

Cioppi, Marco; Buratti, Andrea - Facoltà di Economia, Università degli Studi di Urbino - 2009

In this paper we discuss the strategic importance of communication and Intranet for theItalian Small and Medium Enterprise (SMEs). We analyse the case of Fornari SpA, an Italian medium size clothing and shoes manufacturer that uses internet as a communication tool. The aim of this study is to...

Persistent link: https://www.econbiz.de/10004987369

The role of web communication to enhance the value of retail trade in small cities

Cioppi, Marco - In: The International Journal of Economic Behavior - IJEB 3 (2013) 1, pp. 127-145

The goal of this study is to analyze the ways in which websites are used in retail and the effectiveness of these methods. The study analyzed the websites of 200 different retail companies in the Italian province of Pesaro and Urbino. The following questions were asked: how do businesses use...

Persistent link: https://www.econbiz.de/10010760506