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The increasing interest in female entrepreneurship advanced our understanding of how psychological and personality traits and the contextual factors surrounding the decision of women to become founders influence their ways of establishing and managing organizations. Recent literature points to...
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Research on cultural industries has attracted considerable interest on cultural entrepreneurs as agents in complex interaction with multiple and evolving contexts. The study aims to capture the complexity and intensity of these relationships, exploring entrepreneurship as a journey driven by...
Persistent link: https://www.econbiz.de/10014032664
There is an increasing need to make management knowledge more consistent with the “messiness” and complexity of actual organizational phenomena and contexts in today’s world, calling for a refoundation of mainstream management theories. The paper focuses on the contribution of design...
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After looking at the relationship between journalism and public relations (PR) we analyze the impact of Internet on this interplay. A content analysis was conducted in order to investigate the utilization of the Internet for communicating corporate information -especially media relations - by...
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Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in particular resource scarcity, lack of specialized structures and competences. Recent streams of literature in entrepreneurial marketing have nonetheless shown that small firms do...
Persistent link: https://www.econbiz.de/10015232459