A good business partner is the foundation of stable development. Because of the enterprising quality of soldiers and the increasing number of military executives, the question of whether it can make suppliers feel “secure” and customers “thirsty for milk” in the transaction has aroused...

We investigate the role of sellers' commitment power in discouraging consumer search. Theoretically, lack of commitment power transforms sellers' search-deterring claims into cheap talk, eliminating sellers' ability to deter search in some market environments. However, our experiments show...