Several pressures on planetary boundaries are directly linked to the production of goods and services driven by people’s ever-increasing spending of money to improve their material living standard beyond a comfortable life. The over-spending on material consumption by people in industrialized...

Consumers are increasingly sharing their opinions on societal issues and products online. We studied the implications of such online word‐of‐mouth for consumer judgement and decision‐making. The case used is organic food, which is the most successful among the currently emerging,...