Purpose – The purpose of this paper is to explore and analyse sustainability management practices carried out in a British university then develop ‒for its Egyptian university partner‒ adapted strategy map and balanced scorecard to communicate and evaluate its sustainability...

The importance of using the Internet and the accompanying browsing of websites, especially social networking sites (SNS), has increased due to its many benefits, which benefit users, consumers, and stakeholders. The benefits of using the Internet include obtaining information from anywhere, at...

This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...

The purpose of this study is to identify the main CRM campaign dimensions affecting consumers’ attitude toward firms and purchase intention applied on on-demand ride services in Egypt. A qualitative exploratory study was conducted at first that employed in-depth interviews and one focus group...

This note provides insights about the significance and nature of marketing for nonprofit organizations/or nonprofit marketing. Nonprofit marketing involves the creation of logos, slogans, and copy, as well as the development of a media campaign to expose the organization to an outside audience....

This preprint develops a conceptual framework on the impact of using celebrities on the attitude and actual behavior of donating to a charitable organization. Most studies on donation behavior were conducted in commercial settings; few studies have been interested in examining the use of...

There is a recent trend among many e-retailers across the world to expand their online only channels to offline stores, so that to increase demand among their online stores and to gain more online shoppers that have high levels of uncertainty when buying online. So the main aim of this research...

The technological communications revolution has led to disruptions in many retail markets. Many famous brands have closed their brick and mortar stores and only focus on online stores. However, this shift hasn‟t extended in some segments, cultures and countries. For example, senior customer...

This working paper aims at developing a conceptual framework about the impact of the organization's strategic orientation on the export performance of organizations in the IT industry. The paper first discusses the various typologies of strategic orientations then provides sets of...