Higher education institutions (HEIs), with their research output and researchers, can make significant contributions to firms. Nevertheless, what drives researchers' intention to collaborate with firms still requires further exploration. Taking a behavioral approach, this study developed and...

The collaboration between researchers from higher education institutions and firms deserves more research efforts and knowledge about the practices that favor or hinder this essential and valuable activity. Hence, we make the claim that attitudes, social norms, and perceived control over...

In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...

Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles across two brands of cellphones: iPhone and...

In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...

Innovation is currently seen as a cornerstone not only for economic development but also as an intrinsic human activity that could help to face the great challenges of human kind. Given the importance of innovation in the new European 2020 Strategy, measuring progress but also monitoring what...

The EU's stagnation on many innovation indicators led to a number of efforts to spur a turnaround. One of most visible projects has been the Horizon 2020 strategy, which devotes unprecedented levels of funding to the promotion of R&D and innovation. But does this strategy address the right...

Innovation is currently seen as a cornerstone not only for economic development but also as an intrinsic human activity that could help to face the great challenges of human kind. Given the importance of innovation in the new European 2020 Strategy, measuring progress but also monitoring what...

The report provides an evaluation of the potential impact of a longer lifetime for products in Europe on the economy, on society and on the environment. It provides case studies of existing businesses, the (non-)legal context for an initiative on longer product lifetimes, and a wide range of...

The report provides an evaluation of the potential impact of a longer lifetime for products in Europe on the economy, on society and on the environment. It provides case studies of existing businesses, the (non-)legal context for an initiative on longer product lifetimes, and a wide range of...