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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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A psychological examination of attachment insecurity, loneliness, and fear of missing out as drivers of retail patronage among emerging adults
Rippé, Cindy B.
;
Smith, Brent
;
Gala, Prachi
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1838-1852
Persistent link: https://www.econbiz.de/10014335644
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Breaking the news : how does CEO media coverage influence consumer and investor evaluations?
Stäbler, Samuel
;
Gala, Prachi
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
4
,
pp. 617-634
Persistent link: https://www.econbiz.de/10015125511
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