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The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
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Service system resilience under resource scarcity : from vulnerability to balanced centricity
Leino, Henna M.
;
Davey, Janet
;
Johns, Raechel
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 113-130
Persistent link: https://www.econbiz.de/10014473597
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Layton's marketing systems at the intersection of provisioning systems : examining failure
Williams, Janine
;
Davey, Janet
;
Kennedy, Ann-Marie
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 428-440
Persistent link: https://www.econbiz.de/10014584747
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