This article argues that within the current discussion of incentives in economics a crucial question is neglected: why are some incentives felt as very powerful reasons to alter actions at the same time as other incentives hardly manage to produce any effect at all, and while yet other...

This paper argues that the different symbolic meaning of goods (functional, status and taste) give rise to three institutionally different market types. We start from the realization that consumption has symbolic meaning, which individuals use to communicate and construct their identity to their...

Purpose This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing new fashion items to the market. The purpose of this paper is to answer the question whether product...