The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting,...

The issue of employer branding has always had an intrinsic interdisciplinary content, since it builds a bridge for cross-fertilization between different disciplines (strategic marketing, strategic management, and human resources management). This paper presents employer branding as an approach...

In this paper the authors apply a meta-theory analysis to compare two theoretical approaches: the resource-based view (RBV) and service-dominant logic (S-D logic). The comparison is based on three aspects: 1. a general profile; 2. the role of resources; 3. the conceptualisation of value. The...

This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...

The literature on inter-firm collaboration primarily concentrates on successful cases and tries to explain why and how they obtained their success. On the other hand, there are fewer contributions that study the reasons for inter-firm relationships failure. This paper responds to that deficiency...

In this paper the authors apply a meta-theory analysis to compare two theoretical approaches: the resource-based view (RBV) and service-dominant logic (S-D logic). The comparison is based on three aspects: 1. a general profile; 2. the role of resources; 3. the conceptualisation of value. The...

This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...

In this paper the authors apply a meta-theory analysis to compare two theoretical approaches: the resource-based view (RBV) and service-dominant logic (S-D logic). The comparison is based on three aspects: 1. a general profile; 2. the role of resources; 3. the conceptualisation of value. The...

The purpose of this paper is to study service innovation applied to archaeological sites' managment, in terms of enrichment of primary cultural product with auxiliary products (cultural activities). The research design is based on the application of the main issues in strategic managment, with...

Theories on innovation have been developed within the huge field of contributions on innovation in the manufacturing industry (Audretsch, 1995; Becker, Dietz, 2004). Looking at the service industry, there is a lack of contributions on the role of innovation in enhancing firms’ offer. A significant...