Television advertising directed at children is claimed to be a significant contributory factor in childhood obesity. Furthermore, it is claimed the presence or absence of advertisements for 'treat foods' has a major impact on children's eating habits. However, focusing on advertisements alone...

Medicines, in their various forms, are an important part of daily life and health for many consumers across diverse cultures. However, beliefs and trust inherent in treatment are - at best - poorly understood. Major dislocation of trust occurs when the media report medical scandals, or when...

This paper reviews the literature relating to the impact of advertising in mature markets, together with a range of data illustrating the impact of inflation, advertising rate increases and audience fragmentation on the purchasing power of advertisers. We show that substantial reported...

The broad objective of this thesis is to extend understanding of how consumers use brands in ways that impact on their social selves and their connections with others, with a focus on the consumption of brand narratives. While brand narratives, in the general form of advertisements, are widely...

Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations...

The internet has been credited as an important advertising and direct marketing channel, which has the potential to revolutionise the branding of products and services. Yet, several studies have been forecasting the end of traditional brand management in today's e-markets. At the same time,...