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Navigating the future of B2B marketing : the transformative impact of the industrial metaverse
Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - In: Journal of business research : JBR 188 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015159398
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When and Why Do Customer Solutions Pay Off in Business Markets?
Worm, Stefan - 2017
Manufacturers invest in customer solutions to differentiate their offerings and sustain profitability despite declining margins from goods sales. Notwithstanding strong managerial and academic interest, an examination of whether and explanations for when and why solutions translate into superior...
Persistent link: https://www.econbiz.de/10012961191
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Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets
Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - In: Industrial marketing management : the international … 126 (2025), pp. 251-265
Persistent link: https://www.econbiz.de/10015395423
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Free-to-fee transformation of industrial services
Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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Embracing complex causality with the QCA method: An invitation
Schneider, Martin R.; Eggert, Andreas - In: jbm - Journal of Business Market Management 7 (2014) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10010336083
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Differential effects of product and service innovations on the financial performance of industrial firms
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: jbm - Journal of Business Market Management 7 (2014) 3, pp. 380-405
Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes the financial performance consequences of product and service innovations. The...
Persistent link: https://www.econbiz.de/10010421226
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Embracing complex causality with the QCA method: An invitation
Schneider, Martin R.; Eggert, Andreas - In: jbm - Journal of Business Market Management 7 (2014) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10010954450
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Differential effects of product and service innovations on the financial performance of industrial firms
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: jbm - Journal of Business Market Management 7 (2014) 3, pp. 380-405
Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes the financial performance consequences of product and service innovations. The...
Persistent link: https://www.econbiz.de/10010961601
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Differential effects of product and service innovations on the financial performance of industrial firms
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Journal of business market management : JBM 7 (2014) 3, pp. 380-405
Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes the financial performance consequences of product and service innovations. The...
Persistent link: https://www.econbiz.de/10010422054
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Embracing complex causality with the QCA method : an invitation
Schneider, Martin; Eggert, Andreas - In: Journal of business market management : JBM 7 (2014) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10010341843