This research investigated consumers' purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via...

Choice experiments were conducted to assess US consumer demand for woolproduct attributes. The average consumer's WTP was higher for US wool gloves compared to acrylic gloves. For Australian wool gloves, WTP was lower if consumers read information on husbandry practices. Demand for attributes...

This research investigated consumers' purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via...