Showing 1 - 10 of 16
The purpose of this paper is to provide an explanation of factors influencing customer satisfaction and trust in vendors involved in mobile commerce (m - commerce). The study sample consists of 200 respondents. Data were analyzed by employing structural equation modelling (SEM) supported by AMOS...
Persistent link: https://www.econbiz.de/10011894325
This study investigates the critical drivers of artificial intelligence (AI) adoption in SMEs. The mediating role of AI adoption on the relationship between leadership vision, change management capability, competitive pressure, trading partnerships, and SME performance is also investigated. This...
Persistent link: https://www.econbiz.de/10015179652
Persistent link: https://www.econbiz.de/10015095063
The advent of smart multifunction smartphones has led to a significant issue of abnormal battery depletion. This raises the issue of a need for green practices that enable smart power-saving management in smartphones to optimise power consumption and support longer battery life. The aim of this...
Persistent link: https://www.econbiz.de/10014517244
In spite of the extensive studies in online education, there is a lack of empirical study within the marketing paradigm. In Singapore, Internet-based education has not attracted as many students as had been expected. The scarcity of knowledge about consumer behavior in online education in...
Persistent link: https://www.econbiz.de/10014221004
The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice? High school...
Persistent link: https://www.econbiz.de/10013157046
The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish. This research proposes a new metric (i.e., the MAG...
Persistent link: https://www.econbiz.de/10013062411
Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student's choice of education destination in relation to other influence factors. Results from extensive questionnaire research...
Persistent link: https://www.econbiz.de/10012773020
The ranking of academic journals continues to be a contentious issue in the tertiary education environment. Academics dependency on journal ranking for tenure and promotion, based on perceived quality and prestige of journals, ensures debate over what constitutes a 'good' journal publication....
Persistent link: https://www.econbiz.de/10014152335
e-Government structures permits the government to operate in a more transparent and accountable manner of which it increases the power of the individual in relation to that of the government. This paper identifies the factors that determine customer’s attitude towards e-Government services...
Persistent link: https://www.econbiz.de/10015234006