Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature...

Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than...

The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...

The Coastal Transportation Corridor Ordinance attempts to regulate traffic congestion in a busy Los Angeles community by requiring new real estate developments to mitigate their trips and to contribute to a trust fund to be used to improve traffic flow within the affected area. In order to...

The Coastal Transportation Corridor Ordinance attempts to regulate traffic congestion in a busy Los Angeles community by requiring new real estate developments to mitigate their trips and to contribute to a trust fund to be used to improve traffic flow within the affected area. In order to...

The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...