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Unlocking social media success : how prosumers drive brand engagement through authentic conversations with consumers

Malodia, Suresh; Filieri, Raffaele; Otterbring, Tobias; … - In: British journal of management 35 (2024) 4, pp. 2197-2212

Persistent link: https://www.econbiz.de/10015152797

Leveraging online selling through social media influencers

Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014536195

The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis

Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto - In: International journal of consumer studies 47 (2023) 2, pp. 751-766

Persistent link: https://www.econbiz.de/10014250616

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Establishing successful university-industry collaborations : barriers and enablers deconstructed

O'Dwyer, Michele; Filieri, Raffaele; O'Malley, Lisa - In: The journal of technology transfer 48 (2023) 3, pp. 900-931

Persistent link: https://www.econbiz.de/10014330155

Towards the development of an explainable e-commerce fake review index : An attribute analytics approach

Das, Ronnie; Ahmed, Wasim; Sharma, Kshitij; Hardey, Mariann - In: European journal of operational research : EJOR 317 (2024) 2, pp. 382-400

Persistent link: https://www.econbiz.de/10014635807

Leaders, let’s get agile! : observing agile leadership in successful digital transformation projects

Rialti, Riccardo; Filieri, Raffaele - In: Business horizons 67 (2024) 4, pp. 439-452

Persistent link: https://www.econbiz.de/10015095014

Customer Satisfaction and Loyalty With Online Consumer Reviews : Factors Affecting Revisit Intentions

Camilleri, Mark Anthony; Filieri, Raffaele - 2023

While previous research investigated the effects of online consumer reviews on purchase behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility, content quality and information usefulness on the customers’ satisfaction levels with them. Data were...

Persistent link: https://www.econbiz.de/10014359492