A number of choice experiments (CEs) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food. This paper addresses a set of methodological questions. First, it explores if ANA is an issue to take into account in food valuation...

We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...