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Local value creation for developing business relationships : an SME case study in the pasta industry
Runfola, Andrea
;
Monteverde, Giulia
;
Picciotti, Antonio
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014566804
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Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
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A stakeholder perspective on managing tensions in hybrid organizations : analyzing fair trade for a sustainable development
Gigliotti, Marina
;
Runfola, Andrea
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3198-3215
Persistent link: https://www.econbiz.de/10013463208
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