The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...

The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...

The recent economic recession in Greece has had a detrimental impact on all national business activities, with the logistics industry being one of the most affected sectors primarily due to the significant decrease in market demand for goods and services. In this regard, the aim of this research...

The main objective of this paper is the identification and evaluation of packaging elements by the involved managers in the food industry. Primary research data was collected using a questionnaire that was completed by marketing and logistics managers, as well as food technologists and...

Lesson planning is a tough task of teaching. Teachers exploit appropriate techniques for the students to meet goals and objectives that enable learning and meet their different learning styles. Although simulation is a learning technique that has been deemed suitable for educational purposes,...

The development of technology has made great leaps in the lives of people. Digital marketing is now an integral part of every business, irrespective of its size and nature. The growing importance of digital marketing has affected the way businesses promote their offerings to old and new...

Purpose The survey at hand explores the factors describing the consumers' profile in the pharmaceutical markets of three European nations Design/methodology/approach A primary research was carried out using questionnaires with a sample of citizens (pharmacy customers) in the capital of each...

Purpose: This paper explores the procurement management strategies adopted in 100 five-star hotels operating in a highly touristic area in South Greece. The study identifies and discusses the benefits and the challenges of managing short supply chains in the selected region....