Revenue generated from tourism taxes constitutes an important financial resource for local governments and tourism authorities to both ensure tourism sustainability and enhance the quality of tourist experiences. In order for tourism policy makers to create an efficient and fair tax system in...

Revenue generated from tourism taxes constitutes an important financial resource for local governments and tourism authorities to both ensure tourism sustainability and enhance the quality of tourist experiences. In order for tourism policy makers to create an efficient and fair tax system in...

Tourism in the Nordic countries – current trends -- The applicability and consequences of implementation of policy instruments in the Nordic countries -- Executive Summary -- Instruments involved in sustainable tourism management -- -- Preface -- Introduction -- References -- Conclusions and...

Wie verändert sich das Konsumentenverhalten in der Covid-19-Pandemie? Dieser Beitrag analysiert Veränderungen im Schweizer Konsumentenverhalten und identifiziert vier typische Verhaltensänderungen. Basierend auf der Konsumentenperspektive werden Best-Practice-Beispiele für die...

Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand's marketing performance. We present the successful application...