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Advertising in a context harm crisis
Robinson, Thomas Derek
;
Veresiu, Ela
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 221-229
Persistent link: https://www.econbiz.de/10012607890
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Timing legitimacy : identifying the optimal moment to launch technology in the market
Robinson, Thomas Derek
;
Veresiu, Ela
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2025
Persistent link: https://www.econbiz.de/10015374305
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