Companies around the globe are embracing and adapting social media for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility, etc. It is now a reality that social media is changing the way stakeholders and companies...

Any thought about electronics and their marvelous progress in the last few decades, brings to mind the need to carry a power cord or a battery pack for its use along with the device. However, the increasing cost of electricity and the pollution associated with fossil fuels remind us of the price...

We posit a key goal of firms' corporate social responsibility (CSR) efforts is to influence reputation through carefully crafted communicative practices. This trend has accelerated with the rise of social media such as Twitter and Facebook, which are essentially public message networks that...