Given the increasing relevance of Behavioral Economics in understanding decisions, this paper has analyzed the role of Mental Accounting (MA) in influencing Personal Financial Planning (PFP) decisions of Indian Households. Using the components put forth by the behavioral life cycle theory, MA...

The present research paper is basically undertaken so as to develop a model through logistic regression which will help to predict the financial performance of the companies belonging to BSE 500. A further endeavor has been made in this study to understand the significant variables related to...

Financial decisions are the most important and life-shaping decisions individual make in their life. The increasing body of literature evidences the role of the individual psychological influence in their financial decisions. More specifically, the role of mental accounting is established in the...

The efficient market hypothesis (EMH), one of the central pillars of modern financial theories, often fails to explain the ‘financial anomalies'. One fatal challenge of EMH probably comes from the theoretical assumption of ‘rational man'. According to EMH, the fully rational investor may...

The term financial planning has been an area of research interest since few years. Studies have underlined the influence of various cognitive factors in individuals' financial decisions. The present study is also trying to underline the influence of various cognitive factors in personal...