Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2023, … - 2024
1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and...
