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~accessRights:"restricted"
~institution:"Digital Marketing & eCommerce Conference <4., 2023, Barcelona>"
~institution:"Erasmus Research Institute of Management"
~institution:"Haufe-Lexware GmbH & Co. KG"
~subject:"Markenführung"
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
Erasmus Research Institute of Management
Haufe-Lexware GmbH & Co. KG
Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Mensch-Marke-Manipulation : wie Marken uns lieben und lenken, wie Unternehmen uns verstehen und lieben
Terstiege, Meike
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2022
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1. Auflage
Persistent link: https://www.econbiz.de/10013533916
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