between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation … graduates and researchers in marketing, product development and innovation courses. …

The concept of open innovation has become increasingly popular in the management and policy literature on technology … and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly … general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive …