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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin; Brito, Eliane P. Z. - In: Business horizons 60 (2017) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
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How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald - In: Business horizons 64 (2021) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012494566