, resources, and its innovation orientation. Using a sample of Canadian organizations, this study examines the relationships … between an organization's innovation orientation and the types of competitive strategies they pursue.An innovation orientation … implementation of proactive growth-based strategies. Organizations that possess high innovation orientations engage in value creation …

Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of … this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation … innovation strategy. Then it examines the relationships between these factors and the innovative capability. A practical research …