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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~person:"Allen, B. J."
~person:"Gorn, Gerald J."
~subject:"New product development"
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
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