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Michael the mighty : merry memories of marketing's major-general
Brown, Stephen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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