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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrating
marketing
's dirty word
Moorman, Christine
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
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