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~accessRights:"restricted"
~language:"eng"
~person:"Bronnenberg, Bart J."
~type_genre:"Non-commercial literature"
~type_genre:"Übersichtsarbeit"
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The effects of price and brand...
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
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Gentzkow, …
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2010
Persistent link: https://www.econbiz.de/10008991105
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Marketing
investment and intangible brand capital
Bronnenberg, Bart J.
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Dubé, Jean-Pierre
;
Syverson, Chad
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2022
Persistent link: https://www.econbiz.de/10013260232
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