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Consideration sets and competitive marketing
Eliaz, Kfir; Spiegler, Ran - 2009
Persistent link: https://www.econbiz.de/10003886125
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Sales, quantity surcharge, and consumer inattention
Clerides, Sofronis; Courty, Pascal - 2010
Persistent link: https://www.econbiz.de/10008780415
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Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10009726305