Narrow search
Showing 1 - 10 of 27
Cover Image
Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Cover Image
Activities within circular-oriented innovation process : cases of biomaterial development
Ofterdinger, Janika; Dlugoborskyte, Vytaute; Herstatt, … - In: International journal of innovation management 25 (2021) 10, pp. 2140005-1-2140005-27
Persistent link: https://www.econbiz.de/10012939516
Cover Image
The objective-conflict-resolution approach : a novel approach for developing radical and frugal innovation
Weyrauch, Timo; Herstatt, Cornelius; Tietze, Frank - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 699-712
Persistent link: https://www.econbiz.de/10012600863
Cover Image
Xtreme design : a new approach for virtual innovation
Heins, Caroline; Jarr, Daniel; Herstatt, Cornelius - In: International journal of product development : IJPD 27 (2023) 3, pp. 165-185
Persistent link: https://www.econbiz.de/10014432553
Cover Image
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Cover Image
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Cover Image
Customer need identification methods in new product development : what works "best"?
Geyer, Felix; Lehnen, Jens; Herstatt, Cornelius - In: International journal of innovation and technology … 15 (2018) 1, pp. 1850008-1-26
Persistent link: https://www.econbiz.de/10011869355
Cover Image
New product development team performance : a historical meta-analytic review of its nomological network
Durmusoglu, Serdar S.; Calantone, Roger J. - In: The journal of business & industrial marketing 38 (2023) 1, pp. 12-35
Persistent link: https://www.econbiz.de/10013539009
Cover Image
Guest editorial: resource-constrained innovation and frugal engineering
Beise-Zee, Rian; Herstatt, Cornelius; Tiwari, Rajnish - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 643-652
Persistent link: https://www.econbiz.de/10012600840
Cover Image
When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002