Purpose The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential. Design/methodology/approach A systematic, evidence-based literature review was applied, resulting in a sample of 47 articles having...

Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub categories, the purpose of this paper is to examine the field's intellectual structure with the help of citation...