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Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica; Kelly, Sarah J.; Weeks, Clinton S. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.; Weeks, Clinton S.; Chien, P. Monica - In: Journal of strategic marketing 26 (2018) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
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Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting; Chien, P. Monica; Weeks, Clinton S. - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 700-721
Persistent link: https://www.econbiz.de/10014283294