innovation capability. The study contributes to the current understanding in two ways; first by presenting the important aspects … of organisational innovation capability, and second by showing the importance of measurement in promoting different … aspects of innovation capability. Design/methodology/approach – The study has been executed by conducting a web-based survey …

The relevance and importance of marketing in innovation management has been questioned in recent years. Marketing has … been blamed directly or indirectly for poor returns on investment in innovation, and marketing models of the diffusion of … its critical role in innovation management. We review some recent research that has already started this "reinstatement …