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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape

D’Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018

Persistent link: https://www.econbiz.de/10013277449

Prescribed consumption and consumers' decision-making styles : a cross-cultural comparison between Europe and Asia

Lamour, Corinne; Sarlandie de la Robertie, Catherine - In: International journal of retail & distribution management 44 (2016) 3, pp. 266-283

Persistent link: https://www.econbiz.de/10011515632

Do soda taxes affect the consumption and health of school-aged children? : evidence from France and Hungary

Gangl, Selina - 2020

: Hungary imposed a "Public Health Product Tax" on several unhealthy products including sodas in 2011. France introduced solely …- parametric difference-in-differences (DID) approach. Since the policies differ in Hungary and France, I analyse the effects … as well as the decreased amount of sugar in sodas. The effect of the soda tax in France is as expected negative, but …

Persistent link: https://www.econbiz.de/10012426921

Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor

Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

Persistent link: https://www.econbiz.de/10011687912

Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?

Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Advances in National Brand and Private Label Marketing …, (pp. 125-133). 2018

Persistent link: https://www.econbiz.de/10013277494

User acceptance of long distance bus services in Germany

Burgdorf, Christian; Eisenkopf, Alexander; Knorr, Andreas - In: Research in transportation economics 69 (2018), pp. 270-283

Persistent link: https://www.econbiz.de/10012026696