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Die "TSN Guides"-Initiative
Ebner, Winfried; Strunck-Zair, Keltoum; Seidel, Romina - In: Enterprise Social Networks : Erfolgsfaktoren für die …, (pp. 219-232). 2016
Persistent link: https://www.econbiz.de/10011509011
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Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie; Wos, Anna - In: Services marketing cases in emerging markets : an asian …, (pp. 27-34). 2017
Persistent link: https://www.econbiz.de/10011537858
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Public-steering and private-performing sectors : success and failures in the Swedish finance, telecoms, and city planning sectors
Eriksson, Klas; Nykvist, Rasmus - In: Questioning the Entrepreneurial State : Status-quo, …, (pp. 299-315). 2022
Persistent link: https://www.econbiz.de/10013189487
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Communicating with stakeholders via Twitter : from CSR to COVID-19
León, Jorge Arturo; Avelar, Vélez - In: Business recovery in emerging markets : global …, (pp. 181-200). 2022
Persistent link: https://www.econbiz.de/10013166274
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Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: Marketing Communications and Brand Development in …, (pp. 121-145). 2022
Persistent link: https://www.econbiz.de/10013274622
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ICTs, media, and social networks use indicators in micro, small, and medium-sized companies : an overview in the context of the COVID-19 pandemic in Mexico
Zea Jiménez, Luis Alfonzo - In: Digital and Sustainable Transformations in a Post-COVID …, (pp. 299-327). 2023
Persistent link: https://www.econbiz.de/10014226100
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Challenges and opportunities of digitalization in Mexico
Casalet, Mónica - In: Digital and Sustainable Transformations in a Post-COVID …, (pp. 451-474). 2023
Persistent link: https://www.econbiz.de/10014226206