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~subject:"Internet marketing"
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Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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Forms of falsified online reviews : the good, the bad, and the downright ugly
Istanbulluoglu, Doga
;
Harris, Lloyd C.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 497-518
Persistent link: https://www.econbiz.de/10014482693
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