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Drawing upon key arguments of prevailing theoretical perspectives in international business, this study aims to explain the ownership and market entry strategies of emerging country multinational enterprises (MNE) in a transition country. To this end, the Turkish MNEs' ownership (joint venture...
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This study attempted to identify how regional integration and spatial enlargement would affect firms’ strategic decisions from the outside of an integrated region. By analyzing data sets between 2000 and 2007 utilizing the gravity model, this study examined the specific properties of Korean...
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Forschungen über das Marketing in Mittel- und Osteuropa (MOE) haben seit Beginn der Transformation 1989 zugenommen. In …
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