Narrow search
Showing 1 - 5 of 5
Cover Image
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele; Berthon, Pierre R.; Edelman, Linda; … - In: Business horizons 59 (2016) 2, pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Cover Image
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.; Boon, Edward; Pitt, Leyland F. - In: Business horizons 60 (2017) 2, pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Cover Image
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Cover Image
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Cover Image
Managing the tensions in marketer-influencer relationships
McMullan, Kylie; Laurell, Christofer; Pitt, Leyland F. - In: Business horizons 65 (2022) 5, pp. 559-566
Persistent link: https://www.econbiz.de/10013383184