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Neu präsentieren : begeistern und überzeugen mit den Erfolgsmethoden der
Werbung
Danz, Gerriet
-
2010
Persistent link: https://www.econbiz.de/10009497324
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Brand Sense : warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können
Lindstrøm, Martin
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2011
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Excellence in advertising : the IPA guide to best practice
Butterfield, Leslie
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1999
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2. ed.
Persistent link: https://www.econbiz.de/10009023084
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Suttons alpha: eine Untergrenze für die Marktkonzentration
Locher, Lilo
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Roider, Andreas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
29
(
2000
)
8
,
pp. 451-454
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In witch industries is collusion more likely? Evidence from the UK
Symeonidis, George
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1999
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Konsistenz der Internetwerbung mit der klassischen
Werbung
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
2
,
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Cigarette demand, structural change, and advertising bans : international evidence, 1970-1995
Nelson, Jon Paul
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Contributions to economic analysis & policy
2
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2003
)
1
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Humor in der
Werbung
: der Stand der empirischen Wirkungsforschung
Hempelmann, Bernd
;
Lürwer, Markus
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
)
3
,
pp. 28-31
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Information, the introduction of Roths, and IRA participation
Hrung, Warren B.
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Contributions to economic analysis & policy
3
(
2004
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1
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Werbung
als Qualitätsindikator : Ergebnisse aus Theorie und Empirie
Hempelmann, Bernd
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
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